Chris is a leading strategic planner of marketing and brand communications. He has specialized in global brands and the challenges facing multinational corporations for over thirty years. Originally a high-school geography teacher, Chris remains committed to geographic practice and, alongside his friend Chris Rainier, has focused on learning from indigenous people rather than observing from afar. He believes that the stories told by the people living them are as critical to modern business life as they are to us all in our daily lives. Chris was head of strategic planning at advertising agency Wieden + Kennedy (Nike, Microsoft, Audi, Amazon and Uniqlo, among others) before taking up a similar role in Apple’s Marketing Communication Group in Cupertino. While at Apple, Chris was part of the team that launched and grew the global iPhone and iPad. Today, Chris runs his own practice, Studioriley, a creative company that aspires to produce the best insight in the world for strategic thinking.